Local-business sponsors

A sponsorship program a local business will actually say yes to

Stop running sponsorships out of a Google Sheet. HometownLift gives you tiered packages, logo display on your public pages, renewal tracking, Stripe payment links, and a tap-to-pay booth so a sponsor can sign up at your season-opener and walk away with a receipt.

The challenge

What makes this fundraising harder than it should be

Sponsorship packages are a one-page PDF that nobody updates

Every August your board cobbles together a sponsorship flyer with gold/silver/bronze tiers and email it to a list of local businesses. By midseason, prices are out of date, the wrong logos are on the website, and renewal reminders never go out.

Logos end up scattered across emails, Slacks, and lost USB drives

When the season ends, nobody knows where the high-res Acme Plumbing logo lives, who has the right colors, or which version is current. The yearbook page goes to print with a pixelated logo from 2019.

Renewals quietly disappear

Last year's sponsor wasn't actively retained — they just weren't asked. By the time anyone notices, they've already given that money to a competing program.

Payment is awkward — checks, Venmo, or 'I'll mail it'

A sponsor at the season-opener says 'put me down for the gold package.' The volunteer doesn't have a way to take payment, so they write a name on a clipboard and hope someone follows up. Half the time, nobody does.

The HometownLift approach

A real sponsorship program, fully integrated with your platform

Tiered sponsor packages with custom benefits

Set up gold, silver, bronze (or fully custom) tiers with their own price, sponsor cap, and benefit list. Manage one tier or eight — the dashboard handles it.

Logo display on public sponsor pages

Sponsors upload their logo during signup and it shows on your public org sponsor page, sized appropriately for their tier. Bigger sponsors get bigger placement — automatic, no Photoshop required.

Stripe payment links + tap-to-pay booth

Send a sponsor a Stripe payment link by email or have them sign up in person at a Sponsor Booth using Tap to Pay. Either way, payment is processed through Stripe and the sponsor lands in your CRM with a paid receipt.

Renewal date tracking & reminders

Every sponsor has a renewal date. The dashboard surfaces sponsors expiring in the next 30/60/90 days so your board can re-engage them before they walk. No more midseason 'oh, we forgot to ask Acme.'

Email confirmation flow

When a sponsor signs up, they get a confirmation email with their tier benefits, your org info, and (for 501(c)(3) orgs) the appropriate quid pro quo disclosure. Your treasurer's compliance work is already done.

Sponsor CRM with notes & history

Track contact name, email, website, sponsorship history, payment status, and notes per sponsor. When the next board takes over, the institutional knowledge isn't lost.

FAQ

Common questions

What's a Sponsor Booth and how does it work at events?

Same idea as the Membership Booth: print a QR code, set it up at a table at your season-opener or community event, and a local business owner can sign up as a sponsor on the spot. Pay via card on a phone or Stripe WisePOS E. They walk away with a receipt and their logo goes live on your public page.

Can sponsors choose between annual and one-time payments?

Yes. Each tier can be configured for one-time payment or annual recurring billing through Stripe. Multi-year sponsorships are tracked through renewal dates and automatic dunning.

How do sponsor logos appear on our org pages?

Sponsors upload their logo during signup. Logos display on your public sponsor wall page (/org/[your-org-slug]/sponsors), sized by tier. You can also feature top sponsors on campaign pages and event pages.

Are sponsorship payments tax-deductible for the sponsor?

If your org is a 501(c)(3) and the sponsorship doesn't include substantial benefits, the IRS treats it as a deductible contribution. If the sponsor receives substantial benefits (like advertising), it may be treated as advertising spend instead. HometownLift's compliance suite handles the quid pro quo disclosure automatically — but check with a CPA on the sponsor's side for their specific deduction rules.

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